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12 Facebook Lessons (Part Two): Myths Busted

Check out 12 Facebook Lessons (Part 1) for more on getting started with Facebook recruiting.  In this, the second post in the series, I’m going to be taking a closer look at content and the mix between...

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12 Facebook Lessons: Part 3: Advertising

In Part 3 of the Facebook lessons series I’m going to be sharing three thoughts on how you get the most out of advertising on the world’s most populated social channel. We know that every type of...

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12 Facebook Lessons (Part Four): Engagement

In the final part of the series I’m going to be looking at how your engagement from your Facebook page represents your brand. When I first planned this series, it was a bit more complicated, but the...

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Facebook in Beta

Every time you log into your Facebook Timeline or account, something looks or feels a bit different. There will be a new instruction, a question, or a slightly different way of doing things. The good...

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Return on Irrelevance

When you read a lot of content about talent communities and social recruiting, you often hear people talking about R.O.I. or “return on investment.” People trying to figure out just what they are...

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Why I Don’t Want to be Your Facebook Friend

This week I was in Amsterdam for #truAmsterdam, running a track on Facebook and Facebook recruiting. As always happens when we have this discussion, we got involved in the personal space discussion....

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Make Some Noise About Facebook Recruiting. Join the #W4LCarnival!

On May 15 (next Wednesday), we’re hosting a Blog Carnival: we want to open up the discussion about Facebook recruiting by featuring a wide selection of posts from bloggers around the world on any...

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The Facebook Blog Carnival #Work4Carnival: The Top 5 Posts

  This is really exciting for me to be reviewing some great posts talking about Facebook recruiting that were submitted by you. While this isn’t a competition, if it were, THIS post from Robin...

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@BillBoorman Reports on Retargeting with Facebook Ads from #truDublin

This week’s blog post is a video from #truDublin on May 27th. Having recently spoken with Work4′s founder and CEO, Stéphane Le Viet, about the value of retargeting potential candidates with Facebook...

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Russia and Facebook #truMoscow

I’m just back from Russia after hosting #truMoscow. It is interesting to spend time in a country talking to recruiters where Facebook is not the dominant channel. According to ComScore, the top 3...

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The Most Important Facebook Insights for Career Pages (Part One)

When you are the administrator of a page, it is hard to know what they all really mean. It seems that Facebook provides plenty of data, graphs and charts, but what does it all mean to a recruiter...

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The Most Important Facebook Insights for Career Pages (Part Two)

In the first part of this blog series we looked at what I consider to be the most important insights for a Facebook Career Page, namely engagement and “People Talking About This,” inspired by a post on...

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Graph Searches from Facebook Pages

I got a sneak look at Work4’s new Graph Search tool that has come out in Beta. Sourcers have long been seeking a way to plug the gap between active sourcing and the millions of Facebook users. What we...

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12 Facebook Lessons (Part Four): Engagement

In the final part of the series I’m going to be looking at how your engagement from your Facebook page represents your brand. When I first planned this series, it was a bit more complicated, but the...

View Article

Image may be NSFW.
Clik here to view.

Graph Searches from Facebook Pages

I got a sneak look at Work4’s new Graph Search tool that has come out in Beta. Sourcers have long been seeking a way to plug the gap between active sourcing and the millions of Facebook users. What we...

View Article

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