12 Facebook Lessons (Part Two): Myths Busted
Check out 12 Facebook Lessons (Part 1) for more on getting started with Facebook recruiting. In this, the second post in the series, I’m going to be taking a closer look at content and the mix between...
View Article12 Facebook Lessons: Part 3: Advertising
In Part 3 of the Facebook lessons series I’m going to be sharing three thoughts on how you get the most out of advertising on the world’s most populated social channel. We know that every type of...
View Article12 Facebook Lessons (Part Four): Engagement
In the final part of the series I’m going to be looking at how your engagement from your Facebook page represents your brand. When I first planned this series, it was a bit more complicated, but the...
View ArticleFacebook in Beta
Every time you log into your Facebook Timeline or account, something looks or feels a bit different. There will be a new instruction, a question, or a slightly different way of doing things. The good...
View ArticleReturn on Irrelevance
When you read a lot of content about talent communities and social recruiting, you often hear people talking about R.O.I. or “return on investment.” People trying to figure out just what they are...
View ArticleWhy I Don’t Want to be Your Facebook Friend
This week I was in Amsterdam for #truAmsterdam, running a track on Facebook and Facebook recruiting. As always happens when we have this discussion, we got involved in the personal space discussion....
View ArticleMake Some Noise About Facebook Recruiting. Join the #W4LCarnival!
On May 15 (next Wednesday), we’re hosting a Blog Carnival: we want to open up the discussion about Facebook recruiting by featuring a wide selection of posts from bloggers around the world on any...
View ArticleThe Facebook Blog Carnival #Work4Carnival: The Top 5 Posts
This is really exciting for me to be reviewing some great posts talking about Facebook recruiting that were submitted by you. While this isn’t a competition, if it were, THIS post from Robin...
View Article@BillBoorman Reports on Retargeting with Facebook Ads from #truDublin
This week’s blog post is a video from #truDublin on May 27th. Having recently spoken with Work4′s founder and CEO, Stéphane Le Viet, about the value of retargeting potential candidates with Facebook...
View ArticleRussia and Facebook #truMoscow
I’m just back from Russia after hosting #truMoscow. It is interesting to spend time in a country talking to recruiters where Facebook is not the dominant channel. According to ComScore, the top 3...
View ArticleThe Most Important Facebook Insights for Career Pages (Part One)
When you are the administrator of a page, it is hard to know what they all really mean. It seems that Facebook provides plenty of data, graphs and charts, but what does it all mean to a recruiter...
View ArticleThe Most Important Facebook Insights for Career Pages (Part Two)
In the first part of this blog series we looked at what I consider to be the most important insights for a Facebook Career Page, namely engagement and “People Talking About This,” inspired by a post on...
View ArticleGraph Searches from Facebook Pages
I got a sneak look at Work4’s new Graph Search tool that has come out in Beta. Sourcers have long been seeking a way to plug the gap between active sourcing and the millions of Facebook users. What we...
View Article12 Facebook Lessons (Part Four): Engagement
In the final part of the series I’m going to be looking at how your engagement from your Facebook page represents your brand. When I first planned this series, it was a bit more complicated, but the...
View ArticleGraph Searches from Facebook Pages
I got a sneak look at Work4’s new Graph Search tool that has come out in Beta. Sourcers have long been seeking a way to plug the gap between active sourcing and the millions of Facebook users. What we...
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